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"America the Beautiful?" Coke’s Super Bowl commercial

We saw a puppy forging a friendship with a horse, a guy losing his mind while in a Doritos time machine, the 80’s calling Radio Shack for their store back and a look into the amazing developments in the field of technology. These are just some of the many commercials that aired during the big game. We all know that when it comes to the Super Bowl, commercials are a big deal.

After all, companies pay millions of dollars in order to get a coveted spot in between the plays. It has become so big that there are even commercials for the commercials! 

And then, you’ve got the criticism. As with everything, there are people who like this, and people who dislike that.

But the commercial that received the most backlash this year would have to be Coca Cola’s "America the Beautiful."

I personally thought the commercial was great. The company did a wonderful job of integrating people of all backgrounds, languages and lifestyles under the umbrella of being an American, with "America the Beautiful" being sung in different languages in the background. Their tagline? "The only thing more beautiful than this country are the people who live here." Can I hear an "amen!"?

However, not everyone was so pleased with Coke’s multicultural approach. People openly criticized the campaign, slamming Coke for having the "national anthem" (by the way it isn’t) being sung in languages other than English. People even went as far as to say that Coke is now a terrorist organization and its commercial is offensive to America and its citizens.

What?

Do these people even know their own country? The United States has been considered a "melting pot" for years, encouraging people of all backgrounds to come and add to our culture. It’s what the Founding Fathers stood for.

The idea that one must either "speak English, or get out," as many put it, is just absurd. The United States has no registered official language. English is the native language of England, brought over with the colonists who settled here. We don’t have our own language of "American" or "Americish." It just doesn’t exist. The languages spoken in North America before the colonists arrived consisted of Native American languages, like Iroquoian, Muskogean, and more.

The fact of the matter is that we all come from somewhere else. Unless you are 100% Native American, you have ancestry elsewhere in the world. Whether you believe in Creationism or Evolution, we all come from one, original place. You’ve just got to go really far back to reach the connection.

But it’s there!

By turning against our fellow Americans, we are committing the grave error of labeling. And it will tear us apart.

We’re all Americans. We’re all living in this country. We’re all human.

So what if we speak different languages, follow different religions, have different skin colors, and dance to different music?

Instead of making excuses for why we can’t get along, we should make excuses for why we can. Just think about the message that Coke was trying to convey. Is it really such a bad thing to appreciate the uniqueness and richness that our differences bring to the table? Without it, much of the progress we’ve made in technology, medicine, and education wouldn’t exist. 

America really is beautiful, and the people who live here are what make it so. You just need to open your eyes, and see.

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