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Slane keeps V-Day tradition affordable

Shannan Brown prepares flowers for Valentine's Day traditions. (photo/ Kaitlin Durbin)

In its 26th year of service to the Ada community, Carol Slane Florist has become a Valentine’s Day tradition. In fact, the love-centered holiday kicked off the florist’s business in 1986.

After designing arrangements out of her house for many years, Carol Slane, founder, finally was prompted to put up shop in Ada. The business opened its door just in time for Valentine’s Day.

“We were swamped,” Shannan Brown, current shop owner and Slane’s daughter, recalled. Brown was about 15 at the time.

That’s something that hasn’t changed since Brown took over, she said, busying herself with trying different accent flowers in an arrangement she was putting together. Valentine’s Day continues to be the shop’s busiest holiday, followed closely by Mother’s Day.

“I bet we’ll fill over 1,000 orders this Valentine season,” Brown said.

Despite the downturn in the economy, Brown says the shop really has not been affected.

“There are inexpensive flowers out there, so we can work with any budget,” Brown said.

One of her yearly recommendations to customers concerned with the rising cost of roses is to buy the flower during the summer when prices are down, and buy the less expensive flowers during the winter months. The traditional dozen long-stemmed red roses run at about $100 a pop.

But there are more economic-friendly options.

Something like Gerber Daisies can make a nice arrangement, and they’re rising in popularity in general, Brown pointed out.

Even an arrangement with a mixture of roses and other flower favorites can be as cheap as $28.

Other ideas for students on a tight budget include buying a single flower in tissue—at $4 for a rose, Brown says it’s a romantic and affordable way to show someone you love them.

“Even if someone comes in with $5, we’ll work with you to put together something nice,” Brown said. “There’s something for every budget.”

For a full list of other Valentine’s Day specialty arrangements visit their Web site at

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